Press Tips

Media and Press Suggestions

 

MATERIALS
It’s a good idea to create a poster for the event to supplement community outreach and to provide a good visual representation you can get out to media with the announcement. You should also create and arrange the information into a media announcement that includes a breakdown of what people can expect from the event, who’s going to be speaking, when, where, how people can purchase tickets, what bands are playing, and contact information in case there are questions.

 

EVENT CALENDAR LISTINGS
This part of the process consists of going to all of the online event calendars, logging in and posting about the event. There are easy to follow instructions with most, and you’ll usually benefit from also having that image of the flier or poster for the event that you can post along with the info.

  • Check for online event calendars on the sites of your local newspapers. Usually they will have event posting areas.
  • Check for online event calendars on all the major TV and radio station’s sites.
  • [Sometimes] your local city magazines will have online event calendars where you can post your info.
  • Post on your city’s Craigslist, Backpage and Yelp sites.

 

MEDIA OUTREACH
It’s always a good idea to reach out and call media outlets – newspapers, TV and radio – and tell them about your event. For print, go online to their websites and find out what reporter is writing about your specific type of event and contact them. Also ask for the email of the person who runs the events calendar. For TV, you’d also ask for the email of the news desk so you can send them the event announcement. For radio, you might ask for the emails of the program director and some of the on-air talent.

First Descents would like to thank our 2011 program sponsors

Special thanks to Team DUKE for sponsoring three FD programs in 2011!

FD1 KAYAK Bryson City, NC: May 15 – 21
FD1 KAYAK  Hood River, OR: June 23 – 29
FD1 CLIMB Estes Park, CO: Sept 18 – 23

 

Teva is a First Descents corporate partner, sponsor of our pilot surf program and is leading the corporate charge for Team FD with their Teva Team FD challenge, in which they hope to raise enough money in 2011 to sponsor three additional programs!
FD2 SURF Santa Barbara, CA: Sept 11 – 17

Sportsgrants Foundation is the proud sponsor of FD2 KAYAK Hood River, OR: June 15 – 21. They are hoping to raise enough money through their Project One initiative to sponsor two additional programs in 2011!

Our friends at the E.P.I.C. Foundation host the 80s Ski Party event every year. The 2010 event raised enough money to fund one program in 2011 in memory of their friend Adam Barron: FD1 Estes Park, CO: May 22- 27 . We appreciate all the E.P.I.C. Foundation has done to partner with First Descents as the charitable beneficiary of the 80s Ski Party!

Brad and Kammi Reiss: FD1 KAYAK Vail, CO: Aug 7 – Aug 13

Kirk and Kathy MacKenzie: FD1 KAYAK Kalispell, MT: July 10 – 16