Bryon Friedman is the founder, owner, and current CEO/CMO of SoulPlay, an environmentally conscious brand with a mission to innovate the greenest equipment in the outdoor industry by merging sustainable design with uncompromising performance and truly original style (www.soulpoles.com). Bryon attended Dartmouth College and graduated with a Bachelor Arts degree in History. Before starting SoulPlay, Bryon spent his time as a singer songwriter, has 3 albums to his name, and was voted best new singer-songwriter by SiriusXM’s Coffehouse channel. Bryon’s passion for music, branding and marketing led to contract projects with Carhartt, Tecnica, Blizzard, and Park City Mountain Resort. He is a board member for the Winter Sports School in Park City, UT where he currently resides. Bryon was a U.S. Ski Team member for ten years and has two national championship titles to his name. He is a member of One Percent For The Planet and an advocate for socially conscious business practices that have a positive affect on the environment while strengthening local economies.