In celebration of our 20th anniversary, please consider a $20 donation to support First Descents and extend the healing power of adventure to young adults impacted by cancer and other serious health conditions.
Bryon Friedman is the founder, owner, and current CEO/CMO of SoulPlay, an environmentally conscious brand with a mission to innovate the greenest equipment in the outdoor industry by merging sustainable design with uncompromising performance and truly original style (www.soulpoles.com). Bryon attended Dartmouth College and graduated with a Bachelor Arts degree in History. Before starting SoulPlay, Bryon spent his time as a singer songwriter, has 3 albums to his name, and was voted best new singer-songwriter by SiriusXM’s Coffehouse channel. Bryon’s passion for music, branding and marketing led to contract projects with Carhartt, Tecnica, Blizzard, and Park City Mountain Resort. He is a board member for the Winter Sports School in Park City, UT where he currently resides. Bryon was a U.S. Ski Team member for ten years and has two national championship titles to his name. He is a member of One Percent For The Planet and an advocate for socially conscious business practices that have a positive affect on the environment while strengthening local economies.