We are thrilled to be partnering with the amazing folks at Krimson Klover, who are very generously donating the proceeds from the Sleigh Ride Sweater to help provide an FDX experience for young adults impacted by cancer. We got a chance to catch up with the owner, Rhonda Swenson, and marketing director Rachel Hadley, to find out more about the company and why giving back is so important for them.
How did KK first hear of First Descents?
Rhonda: “I have a friend on the First Descents Board of Directors, Debbie Ford. She and I traveled to Africa on a safari run by her brother’s company and we started talking about FD. ”
Why did you choose for proceeds to go to FD?
The program that First Descents offers is a life-changing experience for the participants. What they do is simply amazing. We are thrilled to have worked with FD, Debbie and Mark Thronton Safaris, to help provide an Africa experience to some very deserving participants. Africa is life-changing in its own right, so the combination is really incredible.
Have you ever donated proceeds from a garment before?
Yes, in the past we have done a fundraiser every year, benefiting the breast cancer fund and other nonprofits. At the end of the day it is about giving back in the best way we know how- using our products to help amazing charities.
Can you give me a brief history of the company/brand?
Rachel: At Krimson Klover we are crazy about sweaters. Crazy passionate, that is. Our first collection was Fall 2010 and over the past 6 years we have grown and evolved into a lifestyle clothing brand for women who love fashion, the outdoors, and luxury fibers from sources that respect their animals, Mother Nature and their employees. We are a small women-owned/operated business with 900 dealers across country and Canada.
For more information on Krimson Klover, go to Krimsonklover.com and to check out the sweater that will be benefiting First Descents.