Board of Directors

Alix Berglund

Alix was born and raised in New Jersey and received a B.A. from Dartmouth College before moving to Colorado where she has spent the entirety of her adult life. She worked in the non-profit sector before receiving her MBA from the University of Colorado and pursuing a career in the field of finance. That career was interrupted by an incurable cancer diagnosis at the age of 33 which is when she met Allan Goldberg, the Executive Director of FD at the time.

Alix had first gotten sick as a teenage and a three week Outward Bound course in Montana helped her overcome the trauma of that time and reclaim her life. Because of that experience, the mission of First Descents immediately resonated with her and she got involved first as a volunteer, then as a program participant, later as an Alumni Advisory Board member and finally as a member of the Board of Directors. Alix is passionate about helping others experience the healing powers of both outdoor adventure and the comradery of the First Descents community.

Alix lives in Edwards, CO with her husband Hans and together they own and operate Berglund Architects with Hans as the creative genius and Alix making sure he gets paid for it! Alix is happiest and feels most alive while in the outdoors hiking, biking, skiing and camping. She is also tremendously grateful for having discovered the healing power of food and loves using her Master’s in Holistic Nutrition to help others achieve optimal health regardless of what challenges they might be facing. Alix also serves on the Board of the Walking Mountains Science Center.

Brad Ludden

Brad (aka Daril, Biff, Bud, B) was born in Wyoming and raised in Northwest Montana. He spent his days in the outdoors with his family hiking, camping, fishing, hunting, skiing and, of course, kayaking. Of all his passions, kayaking caught his eye the most. His parents gave him his first kayak when he was 9 and at age 12 he was traveling and competing internationally. By 18 he had kayaking in over 20 countries and found his true passion within the sport, first descents. A first descent is the first time a person successfully kayaks a river or section of river that has never been done. Through his first descents he found immense challenge, adventure, community and personal growth.

Cancer went from being just some random word to something very personal when he was 12 and his Aunt was diagnosed with breast cancer at the age of 38. After watching her endure cancer and seeing how little support there was available to her, Brad started volunteering for a local pediatric oncology program by teaching the participants how to kayak. He fell in love with it and decided it was time to do more so at 18, he started working on an organization that would soon become “First Descents”. Its goal- to help young adults like his Aunt by giving them the life changing experience of kayaking. “I wanted to recreate the experience of a ‘first descent’, that had so greatly impacted my life, for people like my aunt who really needed it. Even though thousands of people have been down the rivers they’re kayaking at camp, it’s still the FIRST time they’ve been down it and that’s the magic of FD!”

Brad continues to kayak professionally for Teva, Dagger, AT Paddles, Kokatat and Smith Optics and still pursues his own adventures on rivers around the world when he’s not passionately working with and for First Descents.

Brad Reiss

Brad has 25 years experience in real estate and real estate transactions. He is the Chairman & CEO of Ark Partners and Ark Real Estate Partners, which are the principal owners, operators and capital investors in various real estate interests throughout the United States and Canada. He is also the Chairman of Willow Hotels a full-service management company specializing in boutique and lifestyle hotel properties. Brad serves on the boards of Multiple Sclerosis Research Center of New York and First Descents.

Brent Goldstein – Board Chairman

Brent Goldstein is a principal and co-founder of Avanti Capital LLC, a Rockville, Maryland-based company that structures, organizes and raises private equity and debt for real estate acquisitions and venture capital investments. Brent is a 1989 graduate of Colgate University and a 1993 graduate of the Georgetown University Law Center. Brent lives in Rockville, Maryland with his wife Lisa and three daughters, Daryn (21), Arlyn (17) and Bailey (15), a Lhasa-Poo named Simba and two Golden-Doodles named Dexter and Cody. He is an avid biker (road and mountain), golfer, hockey player, hiker and skier. In September 2006, Brent was challenged by the late First Descents Executive Director, Allan Goldberg, to compete in the Leadville Trail 100 mountain-bike race. The Leadville 100 is a one-day, 104-mile endurance mountain-bike race starting in Leadville, Colorado at 10,200 feet of altitude with aggregate ascents of nearly 14,000 feet. As Allan was about to compete in his own version of the Leadville 100 in the form of chemo and radiation treatments for cancer, Brent accepted the challenge, enlisted some fellow bikers and turned the event into a fundraiser for First Descents. In August 2007, Brent battled exhaustion and severe cramping to complete his first Leadville 100 in just over 11 hours. More importantly, he and his “Team First Descents” buddies succeeded in using the race to raise over $85,000 for First Descents. Since then, he has completed the Leadville 100 another 9 times and has used the race to help raise over $1.25 million for First Descents. Brent is thrilled that the Leadville team fundraising effort became the blueprint for the Team First Descents and Out-Living-It Project concepts.

Debbie King Ford – Vice Chair & Secretary

Being both a cancer survivor and an outdoor enthusiast, Debbie is honored to be involved with an organization that uses outdoor adventure experiences as a means of empowering young adults with cancer. Debbie has managed to turn a negative into a positive by becoming involved with various cancer related organizations since my diagnosis. Of special note is her involvement with The Shaw Outreach Team and the subsequent opening of “Jacks Place” the cancer caring house at the Shaw regional Cancer Center in Edwards, CO.

After graduating from college in Boulder Colorado, Debbie made her way to Vail and ended up as a sales rep for ski apparel lines, a job she has enjoyed and pursued right up to the present day.  Skiing was and is an integral part of her lifestyle – but really, she loves all outdoor sports.

Debbie is excited to be given the opportunity to bring to First Descents her passion for helping young adult cancer fighters and survivors. She knows from experience how challenging and rewarding such experiences can be for all involved. Prior to be appointed to the Board of Directors, Debbie was involved with First Descents as a donor, a volunteer, and a Team FD participant. Her wonderful husband Rob, has been very supportive in all of these endeavors!

Dr. Brandon Hayes-Lattin

Dr. Brandon Hayes-Lattin serves as Associate Professor of Medicine in the Division of Hematology and Medical Oncology at Oregon Health and Science University, and Medical Director of the OHSU Knight Cancer Institute’s Adolescent and Young Adult (AYA) Oncology Program. His clinical background is in the management of hematologic malignancies and the use of hematopoietic stem cell transplantation, and he is the Clinical Director of the Knight Cancer Institute’s Center for Hematologic Malignancies. As a young adult cancer survivor himself, and a physician caring for many young adults with hematologic malignancies, Dr. Hayes-Lattin has taken a leadership role in the development of the discipline of AYA Oncology. He has served as the Senior Medical Advisor to the LIVESTRONG Foundation, the Chief Medical Officer for Critical Mass: The Young Adult Cancer Alliance, the inaugural Chair of the AYA Committee for SWOG, participated on the expert advisory panel to the Children’s Oncology Group AYA Committee, and was a member of the CDC’s Federal Advisory Committee on Breast Cancer in Young Women.

Brandon was raised in Northwest Montana and maintains a passion for outdoor adventures. After a youth and collegiate ski racing career, he went on to coach ski racing from the Mitey Mite to the FIS level, and now enjoys heli-skiing each spring out of Thompson Pass in Alaska. His other hobby is cycling, whether that’s riding LA to DC in the Tour of Hope, touring his old stomping grounds in Glacier/Waterton Parks, or commuting to work.

Brandon is honored to bring his love for the outdoors and his expertise in AYA cancers to First Descents.

Eva Ho

Eva is a Managing Director at Fika Ventures, a seed fund focused on datacentric investments. Prior, she was a founding GP at Susa Ventures. She is a serial entrepreneur and founder, most recently a founding executive at Factual, a leading location data provider in Los Angeles. Prior, she was a Senior Product Marketing Manager at Google and Youtube for 5 years. Prior to Google, she was the head of marketing for Applied Semantics, a company that sold to Google in 2003. She also co-founded Navigating Cancer, a health startup, in 2008 which is now based in Seattle. She is active in the non-profit sector, serving on the boards of California Community Foundation, Ocean Conservancy, First Descents, and Iridescent. She is currently the Entrepreneur-in-Residence for the city of Los Angeles working with Mayor Eric Garcetti and his team.

In her spare time, you can find her wandering remote geo coordinates, with a special affinity for cold, inhospitable places.  Almost always, she is accompanied by her trusty camera and a backpack too large for her frame.

Eva holds an MBA from Cornell and a BA from Harvard.

Jennifer Feikin

Jennifer is an advisor to non-profit organizations, as well as start-ups and major media companies. She also sits on the national Board of Trustees for the Crohn’s and Colitis Foundation of America.

Prior to being an independent advisor, Jennifer was at Google, Inc. She joined Google in 2002 and negotiated some of Google’s first and largest search and advertising deals. She then conceived of the idea for Google Video, which launched in 2005, and she managed the business side of the product including the content partnership team. Jennifer joined Google from AOL Time Warner’s strategic development group. Prior to AOL, Jennifer worked in Hollywood in theatrical business affairs where she put together movie deals at Twentieth Century Fox, Fox Searchlight Pictures as well as Morgan Creek Productions. She began her career as a management consultant at McKinsey & Company. Jennifer holds a J.D. from Harvard Law School and a B.A. from Duke University. Prior to law school, she received a Henry Luce Scholarship and spent a year in Malaysia fighting against the mandatory death sentence for marijuana trafficking.

Jennifer is beyond passionate about First Descents. She participated in a 2011 kayaking camp. Not only did she leave camp knowing how committed she was to FD, but with a renewed sense of life and an openness to what life presents to each of us.

Jeremy Shevlin

Jeremy was born in Melbourne, Australia and moved to Colorado in 2004, where he now calls home. No matter the continent, he has always had a passion for adventure, personal health and the growth benefits associated with the great outdoors. Jeremy and his wife, Sandra, have three kids and are always on the go. He is also an avid snowboarder, dirt biker and wanna-be kite boarder.

Jeremy is a Partner at Crestone Capital, a multi-family office – based in Boulder, CO – that provides wealth management services to entrepreneurs and their families. He is also a member of Crestone’s Investment Committee. Prior to joining Crestone in 2004, Jeremy was a wealth manager for a leading independent financial planning and investment consulting firm in Melbourne, Australia.

Jeremy received his Bachelor of Science in accounting and finance from Deakin University in Australia, where he also earned a Graduate Diploma in Financial Planning. Jeremy has attained his CFA and CFP designations, is an Associate Board Member for ACE Scholarships, member of The CFA Society of Colorado, sits on the nominating Committee of the ESPRIT Entrepreneurial Awards, and was a 2016 honoree of the BizWest “40 Under Forty Award” for Boulder Valley.

Joel Appel

Joel has been an entrepreneur and business manager most of his life. After graduating from Claremont McKenna College and Northwestern’s Kellogg Graduate School of Management, Joel worked at the Quaker Oats Company for 8 years. He then founded Orange Glo International with his parents.  The company’s brands included Orange Glo, OxiClean, and Kaboom, which they sold to Church & Dwight/Arm & Hammer in 2006. A year later Joel founded Launch Pad LLC which partners with inventors and entrepreneurs who have created such cool companies as Tortle, Brainetics, FullBar, Base Education, and Sleep For Life.  Joel also sits on the board of the Hoffman Institute.  Joel is married to Tiffany Glucksman Appel, has two kids, loves everything outdoors, and has tremendous passion for personal and spiritual growth…he always wants to be ‘Out LIvin It!’

Josh Behr – Treasurer

Born and raised in Colorado, Josh spent his childhood immersed in the experience of the outdoors.  Skiing, camping, hunting and fishing were among the activities that served as the median in which Josh grew to love everything the wilderness had to offer. After graduating from Miami University with degrees in finance and entrepreneurship, Josh quickly returned to Colorado and began his real estate career, most recently working as a broker with Fuller Sotheby’s International Realty.

In 2010, Josh was introduced to First Descents.  Ironically, cancer struck Josh’s family again earlier that year, when his dad, the person who largely introduced him to the outdoors, was diagnosed.  The combination of these two events helped seal an immediate bond between Josh and First Descents. Over the past few years, Josh has enjoyed growing personally and increasing his participation with First Descents.  As he said, “I feel lucky to be able to help further this truly essential cause by introducing First Descent’s mission to an incredible group of friends and clients that I’ve developed through a lifetime in Colorado”.

Kip Cross

Kip Cross (aka “Wombat”) has spent the majority of his career working in patient advocacy and corporate philanthropy and currently serves as Director of Customer Engagement for Kite Pharma.

In the course of his professional life, Kip has worked closely alongside numerous nonprofit organizations to ensure that cancer patients and their caregivers have access to education, treatment and resources to ensure quality of care and quality of life. Kip was introduced to First Descents in 2010 and developed an almost instantaneous bond with the organization both professionally and personally. As a native of New Hampshire, Kip grew up in the mountains, on the water, and participating in any sport or activity that brought him outside – a passion he has channeled as a volunteer on numerous FD kayaking trips.

Kip has a BA in Political Science from Skidmore College and an MBA from the University of New Hampshire. He lives in the Jamaica Plain neighborhood of Boston, Mass with his wife Jessica.

Larry Smith – Medical Director

Larry is an emergency physician who practices in Washington state and has volunteered for First Descents since 2006. He is a cancer survivor and currently lives with his wife in the North Cascades town of Mazama, Washington. Originally from the Midwest, they bounced around the globe with the military for a few years before finally finding a suitable place to indulge their interests in various mountain sports and other outdoor pursuits.

Michael Kantor

Michael is a technology entrepreneur who has worked for and helped found a number of companies, most notably InfoSpace, where he was an Executive Officer and instrumental in the company’s successful IPO.  Today, Michael is an advisor and investor in startup companies.

In 2012, Michael and a partner took on a challenge to raise money for First Descents.  They traveled to Chili to climb the world’s highest volcano (Ojos Del Salado), which they did carrying mountain bikes on their backs.  After summiting (22,615 ft) they raced down the mountain and rode over 170 miles to the ocean with the goal of going from Summit to Sea in 24 hours.  They fell just short of reaching the ocean stopping at 1249 feet above sea level for an altitude descent of 21,366 feet in 24 hours, which is believed to be a world record.

Michael is a 1989 Graduate of Syracuse University and lives in Los Angeles, CA with his wife Mia and son Max.  Michael is an avid traveler who has visited over 50 countries and all 7 continents, usually in search of outdoor adventure and never without a camera in hand.  Having recently participated in his first FD camp, Michael has witnessed the incredible value that FD brings to young cancer survivors.


Rochelle Shoretz

It was with heavy hearts that we said goodbye to Rochelle (aka “Hefty”) this year. Her dedication to helping others, her adventurous spirit, and sense of humor were infectious, and we will miss her dearly.

After her first battle with breast cancer, Rochelle became a member of the Federal Advisory Committee on Breast Cancer in Young Women.  She later founded Sharsheret, a national not-for-profit organization that has provided support and resources for young women facing breast cancer since 2001.

In 2009, Rochelle joined First Descents for her first kayaking adventure and later participated as a camper in FD programs across the country.  Hefty’s commitment to FD and the cancer community as a whole was immeasurable and she will forever be a part of the FD family.

Tanum Davis Bohen

Tanum Davis Bohen (a.k.a. – UniKitty) is currently the Head of Strategy & Operations, BioOncology at Genentech, Inc., A Member of the Roche Group in San Francisco, CA. Genentech BioOncology is a leading biotech company that develops and brings to market life-saving medicines for patients with a wide range of cancer diagnosis. Tanum has held multiple Sales & Marketing leadership roles within Genentech over her 12+-year career with the organization. Prior to joining Genentech, Tanum was a medical advertising executive in New York City focused on business development and strategic guidance in support of launch & promotional marketing for various pharmaceutical companies. Past employers include Parexel, Quintiles, Thomson Medical and New York Life Insurance Company. Tanum began her career as a research scientist for FMC in Baltimore, MD. Tanum holds a BA in chemistry.

Tanum has been active throughout her entire life – training as a classically trained ballerina for 9 years early on then later participating in 8 marathons, and is currently an avid Bar Method devotee. She was first introduced to First Descents in 2014 on the Yellowstone River. FD staff might recall Tanum “cryaking” on that initial venture on the water but she has since overcome her fears – that’s what ‘Out Living It’ is all about!

Tanum’s passion for the FD Family is undeniable. She is fully committed to supporting patient empowerment and is excited to contribute to the FD mission that helps young adults surviving with cancer connect to an inclusive, loving, encouraging community.