Choose Adventure

Give today and empower young adults impacted by cancer and MS, healthcare workers, and caregivers to Choose Adventure.


Programs are live! Click here to explore our 2022 Programs!


Primal is one of the leading creators of innovative cycling wear across the country. For several years, Primal has decked our Leadville MTB Teams out in the best swag donating all bike kits for our 20+ riders each year.